How to Run a Technical SEO Audit Like a Pro (Even If You’re Not One)

How to Run a Technical SEO Audit Like a Pro (Even If You’re Not One)

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Introduction: Your Website Deserves More Than Guesswork You’ve heard about technical SEO audits, but maybe they sound a little intimidating.

 

 Crawl errors?

 

 Indexation?

 

 Canonical tags?

 

 It might seem like something only developers or full-time SEOs can handle.

 But here’s the good news: you don’t need to be an expert to run a powerful technical SEO audit.

 

 With the right tools, clear steps, and a little bit of time, you can identify and fix the most common issues that are holding your site back from ranking. This guide will walk you through exactly how to run a technical SEO audit like a pro—even if you’re a beginner.

 

 What Is a Technical SEO Audit? A technical SEO audit is a full evaluation of your website’s backend and infrastructure.

 

 It checks whether your site is: Crawlable (can search engines access your pages?) Indexable (can search engines rank your pages?) Fast (how quickly does your site load?) Mobile-friendly (does it work well on all devices?) Error-free (are there broken links, duplicate content, or redirect loops?) The goal? To fix any issues that could hurt your rankings, reduce your traffic, or frustrate users.

 

Tools You’ll Need (Free and Paid Options) You don’t need a $500/month SEO tool to get started. These are enough for a solid audit:

 

 ✅ Free Tools: Google Search Console Google Analytics Google PageSpeed Insights Mobile-Friendly Test Screaming Frog SEO Spider (free for up to 500 URLs) 

 

Paid (But Powerful)